Nearly three years after launching its high-net-worth business, San Francisco-based Bank of the West is gearing up to move upmarket and woo the super wealthy.

Over the next 12 – 18 months, the bank will introduce the U.S. version of the ultra-high-net-worth wealth management program that its parent, BNP Paribas, rolled out in Europe and Asia, John Bahnken, head of the bank’s Wealth Management Group, said in a sit-down interview.

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