As she does at the end of each year, Erika Safran of New York-based Safran Wealth Advisors reaches out to clients to discuss how their investments are doing and whether they’re meeting their financial goals.

What was different this year: These check-ins came just days after the shooting deaths of 20 first-graders and six teachers at Sandy Hook Elementary School in Newtown, Conn. Two clients, Safran says, were so appalled by the mass murder that they wanted to re-evaluate their portfolios to ensure they weren’t profiting from the manufacture and sale of the guns used in the shooting. “This was the first time that I have had clients make a portfolio request that was the result of an external event,” Safran reports.

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