The new Morningstar iShares cover each of the nine categories in the Morningstar Style Box such as Large Value, Medium Blend or Small Growth. Each grid within the style box represents the type of securities the fund primarily invests in according to its market capitalization and investment style. Barclays owns more than 65% of the market share in the ETF business.
"Many advisors follow Morningstar's research and determine a target asset allocation for their clients based on the Morningstar Style Box and they rely on BGI to create a broad ETF product line and tools to help them serve their clients," said Lee Kranefuss, CEO of BGI's intermediary business.
Combined assets of U.S-registered ETFs were $151 billion at the end of 2003, according to industry trade association the
