Barclay’s Global Investors said Monday it plans to launch nine new exchange-traded funds based on the Morningstar Style Box methodology, a move that will bolster its already dominant position in the ETF space.

The new Morningstar iShares cover each of the nine categories in the Morningstar Style Box such as Large Value, Medium Blend or Small Growth. Each grid within the style box represents the type of securities the fund primarily invests in according to its market capitalization and investment style. Barclay’s owns more than 65% of the market share in the ETF business.

"Many advisors follow Morningstar's research and determine a target asset allocation for their clients based on the Morningstar Style Box and they rely on BGI to create a broad ETF product line and tools to help them serve their clients," said Lee Kranefuss, CEO of BGI's intermediary business.

Combined assets of U.S-registered ETFs were $151 billion at the end of 2003, according to industry trade association the Investment Company Institute. The timing of the launch hinges on how long it takes the firm to receive approval from the Securities and Exchange Commission. It has yet to be determined where the funds will trade.

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