While most 401(k) investors hardly give a thought to employer matches-and even employers usually don't promote them heavily to employees-an innovative investment solution from Barclays Global Investors of San Francisco specifically designed for company matches might finally generate some interest in this neglected company perk.

Asset managers are searching for the right default options that will help companies take care of their employees. Target-date funds are an increasingly popular default option for employees' contribution, but little has been done until now to address the company match part of the plan.

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