Asset management firm Dreyfus will market $4.7 billion in Bear Stearns assets, the companies said on Tuesday, in a deal that could help the firms avoid conflicts from promoting their own funds.

The agreement, reached after months of negotiation and due diligence, calls for the transfer of approximately $3 billion of money market assets and $1.7 billion of long-term assets to new or existing Dreyfus-managed funds.

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