UBS bleeds $8.6B amid advisor exodus but touts 'strategic reset'

Zurich, Switzerland - March 30, 2025. UBS logo on UBS bank branch office. UBS is a multinational investment bank and financial services company founded and based in Switzerland
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UBS' Americas wealth management arm saw an $8.6 billion exodus of client assets in the third quarter, a stark reversal from last year's inflows. Outflows at the firm have ramped up in recent months as cost-cutting and compensation overhauls continue to spur advisor departures.

Advisor headcount at the firm recovered slightly quarter over quarter, but was down 3.5% compared to the same period last year, to 5,779 advisors, the Swiss firm reported Wednesday.

UBS Chief Financial Officer Todd Tuckner told analysts in February that changes to the firm's compensation structure could result in higher-than-usual staff departures. The adjustments included, among other changes, reducing payout rates for wealth managers producing relatively low revenue figures.

That model has apparently cost the firm billions in client assets as major teams continue to depart.

In early October, Janney Montgomery Scott pulled Belice Leininger Private Wealth, a two-advisor practice that had formerly managed $350 million at UBS. In September, RBC Wealth Management's U.S. division announced it had recruited a six-person team that had formerly managed $1.1 billion for UBS.

Such losses have weighed heavily on UBS' Americas wealth management unit, which includes the U.S., Canada and Latin America and reported $8.6 billion in client asset outflows during the third quarter, a sharp reversal from $8 billion in inflows in the same period last year.

A recent analysis by recruiting firm Diamond Consultants found that 169 advisors left UBS in the first half of 2025. Analysts said that while the loss of headcount alone is significant, it doesn't tell the whole story.

"It's the size and quality of the departing teams that is even more noteworthy," according to Diamond Consultants. "By our count 16 teams with over $500 [million] in AUM and 8 with over $1B in AUM left the firm in the first half of the year."

In an attempt to address the flood of departures, UBS unveiled a series of modifications to its pay policies for 2026 last month, which include increasing the payout ratios for advisors producing between $1 million and $3 million in annual revenue to rewarding those who bring in clients with $10 million or more in assets.

On Wednesday's earnings call, Tuckner said that the firm's compensation changes were helping to improve other parts of the business.

"Importantly, the strategic reset is already driving improvements in the region's pretax margins and operating leverage, thereby unlocking investment capacity to further enhance the platform's capabilities and solutions to help advisors grow their books and better serve clients," Tuckner said. "Looking ahead, we expect turnover to moderate, supported by a healthy recruiting pipeline and a record number of advisors choosing to stay and ultimately retire at UBS."

UBS has also enrolled 161 advisors in its Aspiring Legacy Financial Advisor Program, or ALFA, which helps retiring advisors hand their practices down to colleagues.

Despite the outflows, UBS Americas' pretax profit rose 26% year over year to $416 million, supported by a 9% revenue increase to $3.1 billion. 

Costs fell slightly as a percentage of revenue, from 88.1% to 86.2%, and assets under management climbed 9% to nearly $2.3 trillion, buoyed by rising equity markets.

UBS bets big on a national bank charter

UBS executives noted the importance of the company's recently filed application for a national bank charter in the United States

The firm said it expects the application to be approved in 2026. Once granted, the charter will allow UBS to offer more competitive and comprehensive banking solutions to its U.S. clients, a  "pivotal milestone in our multiyear strategy to improve the breadth and depth of our client offering, and setting the stage for long-term value creation," said UBS CEO Sergio Ermotti.

Competitors like Citi have reported significant inflows to their wealth management division in recent months, thanks in part to transfers from retail bank clients.

"If we want our clients, the great majority of whom are doing their banking with other banks, our peers largely in the U.S., and we want to have those clients start to bank with us, that's going to take time," Tuckner said. "But we can't do it until we have the charter license approved."

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