BISYS’ new consulting division, BISYS Distribution Solutions, will help investment firms improve their distribution strategies, the company announced yesterday.

The new unit will help mutual fund, alternative investment and separately managed account companies with everything from planning and competitive information to program development and sales execution, and it will integrate the services of BISYS subsidiary, Financial Research Corp.

"Asset managers realize their distribution efforts are vital since product capability and performance simply are not enough to attract today’s investors," said Bob Kennedy, director of the new unit.

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