LPL finally unveiled its robo advice platform today, but instead of an in-house developed platform, it will use BlackRock's robo solution.
“We are excited to collaborate with FutureAdvisor to accelerate the development of our robo advice solution, which we believe will enable our advisors and institutions to serve a variety of clients with independent, objective financial advice in a convenient and scalable manner,” said Ryan Parker, managing director of investment and planning solutions for LPL, in a statement.
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