Gisele Bundchen Index Struts its Stuff Past Dow

Supermodel Gisele Bundchen evidently has justification for the $33 million she earned last year. The stocks of companies she promotes have had a good 2007 so far, according to, which has developed a series of indexes based on the exploits of actresses, singers and supermodels. The Gisele Index was up 15% during the last three months, substantially outperforming the Dow Jones Industrial Average which was up only 8.2%. Its holdings include Limited Brands, owner of Victoria's Secret, and Moet Hennessy Louis Vuitton, which holds several companies for which Bundchen is the spokeswoman, including Louis Vuitton, Givenchy, Guerlain and Celine.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.