Bank of America has launched a campaign around socially responsible investing that is designed to enhance products and services available to a growing segment of clients concerned with value-based investing.

“One of the most pronounced trends we’ve seen in recent years is the call for wealth to have a productive impact on our environment, our communities, and our society broadly, in addition to earning an investment return,” said Andrew Sieg, the head of the global wealth and retirement solutions at Bank of America Merrill Lynch, in a statement. “This program offers opportunities for a wide range of investors with diverse interests and beliefs to help meet this need.”

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