Several years ago, Ameriprise Financial aired a commercial starring Dennis Hopper that targeted its financial planning services at Baby Boomers.

Hopper, one of cinema’s most enduring rebels, stood on a beach dressed in black with dark sunglasses. He talked about how Boomers weren’t going to be slowing down as they grew older, and weren’t going to sit around playing Bingo. Instead Boomers would redefine retirement.

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