For the vast majority of financial advisors, the wholesaler as the sole or primary source of information on an asset manager's products has been supplanted by the research they do on websites, online forums and blogs. The wealth of information to which they have access online increased exponentially with the advent of social media, where they network with peers and clients. But most asset managers have been slow to embrace social media as an opportunity to listen to their clients, engage with them and use the insights they've gained in order to build and nurture rewarding relationships. To develop connections with unknown advisors and deepen client relationships, firms need to create opportunities to engage and interact with them and the influencers they trust on social networks.
Benefits of Engagement