Boston Fund Companies Cool Advertising Spending

The majority of mutual fund complexes throughout Boston have either continued freezing or cutting advertising budgets this year, after an already slowing economy was sucker-punched by the terrorist attacks of Sept. 11, the Boston Business Journal reported.

The firms are citing a cooling investment climate in volatile markets, the newspaper reported, and as the companies’ bottom lines continue to be hard-hit by national and global developments, they question the value of advertising.

MFS Investment Management has not advertised this year. John Hancock Funds has not advertised this year in trade publications, but hopes to roll out a new campaign before year-end, according to the Journal story.

Eaton Vance, meanwhile, is continuing with its advertising contracts. And Fidelity Investments will also continue advertising, with spending at similar levels as last year.

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Money Management Executive
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