The simplest things can be the most easily overlooked when it comes to building a fund business, according to Jon Poyer, sales and distribution manager at Northern Lights, an Omaha, Neb.-based broker-dealer that specializes in advisor-driven solutions for fund distribution and fund compliance services.

Poyer leads the firm's and its affiliates' sales and distribution team, "playing matchmaker" to connect the firm's clients with broker-dealers, wirehouses, fund platforms, custodians and clearing firms. Northern Lights manages over 250 mutual funds and just under 120 fund families for registered investment advisors. Products range from managed futures and hedge-type mutual fund strategies to asset allocation and fixed-income funds, as well as exchange-traded fund strategies packaged into '40 Act vehicles.

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