Brokerage powerhouses are increasingly promoting new approaches for investors to access low-cost exchange-traded funds as an alternative to ordinary mutual funds, The Wall Street Journal reports.

The bumper crop of brokerage-driven ETF services aims to capitalize on retail investorsÂ’ growing appetites for inexpensive investments. At the same time, competition among ETF distributors is heating up, with an influx of new technology designed to simplify the process of investing in ETFs.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.