INDIANAPOLIS – Advisors and clients spend an awful lot of time working, thinking and strategizing about the pursuit of money. But do they spend enough time on how that money will make clients happier?

For many, probably not, and Elizabeth Dunn, co-author of “Happy Money: The Science of Smarter Spending,” told advisors at the NAPFA Fall Conference about the importance of making the pursuit of happiness – rather than client net worth – a higher priority.

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