Canadian mutual fund companies cut back drastically on their advertising expenditures in 2004, shelling out a mere $11 million (C$13.5 million), down 80% from $55 million (C$67.3 million) in 2000, the Canadian Press reports.

With those cutbacks come far tamer messages, mostly directed at financial planners, consultants and brokers through print advertisements in the trade press, rather than individual investors.

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