Castle Rock Investment Company has added Kristen Sanchez as Director of Communications. In her new role, Sanchez will “develop and implement a strategy to effectively communicate the firm’s ability to help plan sponsors reduce their liability while optimizing their plans,” according to the firm.

In addition, she is responsible for participant]directed communications that are designed to educate and motivate employees to “take the right steps to enhance their retirement readiness.”

 “Her extensive experience in all facets of marketing and communications will help us communicate more effectively with the participants we serve to enable them to prepare for and maintain their lifestyle in retirement,” stated Michele L. Suriano, President of Castle Rock.

Sanchez has worked as a marketing consultant in numerous industries, including the nonprofit, real estate, government, technology, nonprofit, and hospitality sectors.

 Castle Rock is an entirely woman]owned registered investment adviser serving plan sponsors in Colorado, Nebraska, and Texas.

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