Don't expect your annual CFP certification fee to drop any time soon.

The CFP Board says its 3-year old marketing campaign has raised awareness of the designation among the organization's target market -- mass affluent investors -- by 6%, to the point where nearly one-third of that audience recognizes the CFP brand unaided.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access