The Certified Financial Planner Board of Standards wants to nearly double annual fees for its members to support a marketing initiative to increase public awareness.

The board wants to increase fees 80% annually to $324, Kevin Keller, its chief executive officer, announced during an update on CFP Board activities at the Financial Planning Association's Annual Conference in Denver. Currently, certified financial planners (CFPs) pay dues biennially. If the measure is approved by the CFP Board in November, Bob Glovsky, the organization's chairman, said the increase in fees could be implemented by July 1.

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