A lot more mass affluent investors know what a CFP is than was the case just a few months ago. That’s what an early study of the CFP Board’s four-year, $40 million advertising and brand awareness campaign shows, the board reported in a media briefing this week.

Just four months after the study launched back in April, 71% of mass affluent Americans surveyed were aware of the CFP designation, up from 63% at the start of the campaign.

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