SAN ANTONIO - A four-year, $40 million public awareness campaign to promote the CFP designation that planners are paying for through a special surcharge is working, CFP Board leaders say.

"Our mission is to really serve the public and if the public doesn't know about CFP certification and about financial planning, it's hard to serve the public," says Kevin Keller, CEO of the CFP Board. "I think a way to look at it really is for $145, what could one CFP professional do?" Keller adds.

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