The Great Recession ended in June 2009, but average charitable giving from wealthy households still took a significant tumble after that, according to the 2010 Study of High Net Worth Philanthropy from Bank of America Merrill Lynch.
Giving dropped to $54,016 in 2009, a 34.9% decrease from 2007, the study found, and health organizations took the brunt of the pullback. Average giving to health decreased by 63.7%, and health giving as a share of all high-net-worth giving dropped from 10.4% to 6%.
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