(Bloomberg) -- E Fund Management plans to open offices in New York and London as it seeks to build its brand and promote products overseas.

The Guangzhou-based fund-management company, which oversees $100 billion, is seeking to open an office in New York “very soon” and another in London, Sau Kwan, the company’s president, said in an interview Thursday. The offices will focus on promoting E Fund’s brand and will offer its core fixed-income and equity products, she said.

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