The product, called SDRA Exclusive, is not the traditional self-directed account. It automatically directs payroll deductions to a money market fund. Then, at specific intervals that investors choose, those funds are then transferred to the appropriate Smith Barney financial adviser. This takes the responsibility of handling a 401(k) plan's payroll rile and manually redirecting contributions into brokerage accounts.
"We've developed this offering based on the demand we've seen in the closely held, professional corporations like medical and legal practices," said Pat Bello, CitiStreet executive vice president. "Most brokerage account offerings provide either automation without personalized service or personalized service without automation. We have a unique ability, through our partnership with Smith Barney, to deliver both."
