The Internet and social media are impacting client behavior and expectations, creating a new breed of informed, socially engaged buyer. Let's call him or her Client 2.0. This client is more prone to use social media (as well as friends and colleagues in the physical world) than advertising and company promotions to inform their decisions about products and services.
But Client 2.0 has a hidden side advisors ignore at their own peril. The technology that fuels these individuals in their everyday lives-their phones, their screens, their data feeds-leaves them with an even deeper desire to connect and communicate.
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