As a male in the mutual fund and asset management industry, you work with women in the workplace every day. And whether you are a man or a woman working diligently to ensure that good investment solutions are brought to institutional investors and/or retail clients, you and your firm may have made the decision to target women as clients or influencers in a certain community of interest.

Is communicating with women any different than communicating with men? In a word, yes.

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