The financial market collapse in 2008 prompted attitude adjustments in the financial industry. Some firms cancelled reward or incentive trips for top-performing advisors.

At Commonwealth Financial Network, the group decided to put their advisors to work. It began performing community service projects that inspired it to create Commonwealth Cares, a philanthropic foundation. The goal of that group, Commonwealth said in a statement on Thursday, is to provide the time, talent and financial support to a wide range of charitable efforts. Commonwealth Cares currently has a little under $1 million to support its initiatives, according to Wayne Bloom, chief executive officer of Commonwealth Financial Network.

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