RadNet, an e-commerce company in Wakefield, Mass. has created an Internet product called PortalWorkX that gives mutual fund companies the power to offer brokers personalized websites just like search engine Yahoo! does its users with My Yahoo!. The product is expected to be available within the next few weeks. The company is targeting mutual fund and hi-tech companies for sale of the product.
"The asset management industry was ripe (for this type of product)," said David Scult, president and CEO of RadNet.