Fidelity, Schwab and E*Trade—firms that made a name for themselves in the world of online trading—are branching out. They've moved into the advisory arena and now court advice-seeking investors in addition to the do-it-yourselfers.
The transformation has happened gradually as online brokerage firms fine-tuned their advisory service offerings. Today, their services are robust enough to mimic those from traditional, full-service advisors at banks, brokerage firms and other channels, says Katharine Wolf, associate director at Boston-based research firm Cerulli Associates.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access