Credit Suisse Asset Management has announced that it will launch a new advertising campaign that includes print spots business and trade publications including Barrons, Pensions & Investments and other publications.
The unit, which is a division of Credit Suisse First Boston, intends to "broaden and raise the firms profile among U.S. institutional investors," according to a statement issued by the company. One ad reads "The best research is rarely found in an email attachment. Another says, "In our experience, the most unappreciated companies sometimes appreciate the most. And still another says "We dont sweat over the small stuff. We obsess over it."
"Our intent is to showcase our product range as well as the depth and breadth of our global expertise in good times and bad times," Shiv Mehta, the units head of product management and marketing, said in the statement.
The unit oversaw roughly $307 billion as of the end of last year.