Investors today have on-demand control over their investment decisions. Instead of calling an advisor to make adjustments to allocations, they can open their personal investing app, see how their investments are doing, analyze risk profiles, compare returns, and make changes in real-time. These apps aggregate data across their entire investment portfolio to let them react to information anytime, anywhere.
The immense volume of data that firms have collected and validated and the rapid adoption of mobile technology by the average consumer are only expediting this shift. Quite frankly, if regulators are collecting the data in an effort to protect the investor, it's not hard to imagine an app that gives investors access to that same level of transparency and control.