Who is a real financial planner? There is nothing wrong with managing client assets and being paid for it. But if you're following the siren song from planning to AUM, then call yourself something other than a financial planner.

I have long hoped the profession would find a way to distinguish between advisors who are doing real planning work for their clients and those who aren't. There are many categories of people who I believe should not have "financial planner" on their business card, but two stick out: commissioned salespeople who do just enough planning work to justify the sale of the product they already know they will recommend, and advisors who focus primarily on the portfolio rather than the client.

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