Following Deutsche Banks acquisition of Zurich Scudder Investments, Deutsche Asset Management, will drop the Deutsche brand from its line of retail funds and use the Scudder name to market those funds, a company spokeswoman said.
The company will continue to use the Deutsche name for all of its institutional products and will market Scudders institutional funds under that name, she said. The firms retail line of funds includes more than 100 products.
Deutsche has dedicated considerable resources to developing its Deutsche Asset Management brand name in the U.S. In 1999, it merged the no-load funds of its two subsidiaries, Morgan Grenfell and Bankers Trust, creating a family of more than 45 funds with more than $35 billion in assets under management. Then, in March, Deutsche announced that it would change the name of its Flag Investors family of mutual funds to the Deutsche name. The Flag funds were added to Deutsche in 1999 through the Bankers Trust acquisition. ( MFMN 3/19/2001)