2010 is turning out to be the year of Fund Marketers' Lib.

Content-rich e-mail campaigns and social media that showcase economists' and leading portfolio managers' opinions, are replacing hard mutual fund sales pitches. In fact, 50% of the 16 largest fund companies, including Fidelity, Putnam and Vanguard, are on Twitter, according to New York market research firm Corporate Insight. Forty percent are using Facebook, and 19% are blogging.

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