Most insurance company CFOs consider distribution to be a key business issue, according to a survey by Tillinghast-Towers Perrin. Out of the 30 respondents, 87% thought distribution of high importance, and nearly a quarter cited it as the top concern.

"The majority of CFOs are looking to grow their business across all distribution channels, and the pressure to boost sales figures is more intense than ever," said Richard K. Berry, principal at Tillinghast. In response, many insurers are engaged in active recruiting programs and are looking for other ways to expand distribution.

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