Executive search and marketing firm Diversified Management Resources has hired Raymond O'Brien as director of business development, the company announced this week.

O'Brien, who formerly served as senior VP at SalesLink has more than 34 years in creative services and custom marketing development. O'Brien managed SalesLink's sales and marketing for a decade and oversaw the firm's entry into the mutual fund business.

Charles O'Neill, who heads Diversified, said O'Brien was hired to augment the firm's core competency at a time when fund companies are cutting costs and increasingly turning to outside firms to build marketing and strategy initiatives.

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