In most circles, the name Domini is synonymous with socially responsible investing. But for many broker/dealers, the Domini name represents a laudable, but not personally profitable, investment philosophy.

Now Amy Domini, president, CEO and founder of Domini Social Investments of New York, the socially minded investment advisor, is hoping to change that. Joining other socially responsible investing (SRI) companies that sell through brokers, Domini has just registered its first-ever 4.75% front-end loaded mutual fund designed just for the brokerage set.

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