ORLANDO, Fla. – Advisors are right to assume that robos are going to change the industry. However, they might make things better for advisors, too.

"We see ourselves as delivering virtual advice not robo advice," says Bill Harris, CEO of Personal Capital at Pershing's Insite 2015 conference. "We do have a lot of algorithms and a lot of technology that help us scale what we do. But in addition to the technology are the individual advisors for each client."

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access