E*Trade has created an online investment guidance tool called Online Adviser. It asks investors about their individual preferences, risk tolerance, time horizon and goals to supply them with actionable investment guidance, including recommended asset allocations and investment choices. Investors have the choice of building a portfolio entirely on their own or with the help of a registered investment adviser affiliate.

The tool is available for free, but ongoing portfolio management requires a $10,000 minimum investment.

“Ahead of the summer season, many investors are reassessing their financial portfolios,” said Michael Curcio, president of E*Trade Securities. “E*Trade’s Online Advisor helps investors quickly reevaluate their risk tolerance and goals and immediately implement any changes through our website or one of our professional advisers. Online Adviser is designed to help customers become smarter, more effective investors.”

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