E*Trade has created an online investment guidance tool called Online Adviser. It asks investors about their individual preferences, risk tolerance, time horizon and goals to supply them with actionable investment guidance, including recommended asset allocations and investment choices. Investors have the choice of building a portfolio entirely on their own or with the help of a registered investment adviser affiliate.

The tool is available for free, but ongoing portfolio management requires a $10,000 minimum investment.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.