E*Trade Financial Corp. is upgrading its website to make it easier for Americans to buy and sell non-U.S. shares online, taking advantage of the growing of interest of investors in foreign stocks, according to the Wall Street Journal.
Now a pilot program, company plans to make the trading platform widely available in the second quarter.
The new Global Trading Platform will allow individual-investor clients in the
Countries such as
Trading commissions will be charged in the local currency. In
R. Jarrett Lilien, E*Trades’s president, said the company is seeing increased demand from investors to access foreign stocks directly for reasons such as portfolio diversification. He thinks this will prove appealing to two groups of investors that are important to the company, including active traders and wealth investors with $50,000 to $500,000 in investing assets.
“This is a big opportunity,” said Lilien, adding that recent survey of the company’s brokerage customers that found two-thirds of those polled are interested in trading stocks on exchanges outside the
However, the expanded access does raise questions about the suitability of foreign stocks for
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