E*
The 30,000 square foot center is the first of 20 planned nationwide and expected to open this year. The firm said it wants to develop a physical presence to complement its online discount brokerage, online bank and wealth management capabilities.
'In the changing market environment, its important for investors to know they have both electronic and physical access to information, products and services...,' said Michael Sievert, chief sales and marketing officer at E*
The four-level E*TRADE Center allows investors to execute transactions for their E*TRADE bank and E*TRADE brokerage accounts. They will be able to trade any of E*TRADEs 10 proprietary index funds or funds from hundreds of other fund groups.
The New York center also has a professional trading services area for E*TRADEs active investors, an area dedicated to counseling and servicing high net worth customers, an E*TRADE bookstore and an E*TRADE gift shop. The center also has a full-service production studio from which E*TRADE plans to broadcast E*TRADE On Air, a daily live audio and video financial news broadcast to keep visitors apprised of market events.
