Recent mergers of
However, the mergers are clearly linked to strategic changes taking place at the firm. "There will be a number of things coming up that were not quite ready to share the details of yet," said Liat Rorer, head of investment products at E*Trade.
While Rorer would not divulge details of E*Trades impending plans, she did say that it is considering including actively-managed funds to its line-up.
Broadly, E*Trade is looking to provide an array of investment products and services. To that end, the firm has developed separate account and basket product offerings.
Since their February launch, managed accounts have gotten off to a bang, said Rorer. "Were very happy with the progress that weve made, that the product has sold well," she said. Rorer declined comment on the number of accounts or assets under management in the new products.
E*Trade Stock Baskets will be offered later this quarter with 20 baskets designed by
With investors reconsidering whether they want to embrace self-directed investing, E*Trade is now looking to provide different levels of advice to meet a growing need among investors.
"I believe that most people have parts of their financial assets where they really do want advice and E*trade is looking for many ways to provide that advice, from personal management, through to our brokerage offerings where the investor has complete control," explained Rorer.
In lieu of a planners advice and handholding, E* Trade offers tools and