Matt Mintz has made giving back a must in his job

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Matt Mintz, a financial advisor with Edward Jones, is a 2026 Financial Planning Rising Star.

This profile highlights one of Financial Planning's 2026 Rising Stars honorees. See the profiles of all the winners here, and check out our award winners from 2025, 2024 and 2023.

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When Matt Mintz entered the financial planning profession, his mentor was generous with his time and talents. But he wanted one thing in return.

"His big thing was, 'Hey, I'm spending the time with you now. My one request is when you have an opportunity, start giving back,'" said Mintz, a financial advisor for Edward Jones in Austin, Texas.

And Mintz has done so — with zeal.

Since joining the industry in 2020 and getting his own client base built up, Mintz has been active in the firm's national mentorship program, taking on four early-career mentees who call to bounce ideas off him or talk through planning problems. He makes himself available at all hours of the day for advice on everything from solving challenging planning problems to career direction and everything in between.

For his efforts, Mintz earned two of Edward Jones' New Advisor Mentorship Awards in 2025 and 2026.

"It's just being available. Someone will call and say, 'I have this case. I don't know what to do,'" Mintz said. "'Alright, when is your meeting? Seven tomorrow morning? OK, let's sit down and go through it.'"

He's also participated in Edward Jones' PRISM Conference, which contributes to advisor development through training, mentorship and collaborative leadership initiatives.

READ MORE: See all of Financial Planning's 2026 Rising Stars

"In just six years, Matt has established himself as both an exceptional financial planner and one of the most influential peer leaders in our region," said Casey Richards, a fellow Edward Jones advisor in Buda, Texas, who nominated Mintz for the Rising Star award. "He has consistently invested his time and expertise in helping other advisors elevate their own financial planning practices."

But Mintz' efforts to give back extend beyond his own company. He regularly hears from students interested in financial planning as a career and takes meetings with them all to discuss how to get on a successful path.

And in his volunteering for the Association of Financial Educators, Mintz gives talks at area businesses, libraries and retirement homes on investing basics, saving through 401(k)s, estate planning and cybersecurity, which is a topic near and dear to his heart since he spent three years as an information security analyst and social engineer before beginning his planning career.

As for his own practice, Mintz has built an $85 million book of business while helping fellow Edward Jones advisors build expertise in workplace retirement plans, developing standardized procedures and planning frameworks that he's passed on to his peers.

When he isn't collecting clients and mentees, Mintz is gathering certifications. So far, he's become a certified financial planner, along with designations for certified private wealth advisor, certified exit planning advisor, accredited asset management specialist, chartered retirement planning counselor and chartered retirement plans specialist.

"I just want to provide the best level of service I can, be as sharp as I can, and go from there," Mintz said.


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