Financial professionals, 86% of whom have at least one social media account, risk running afoul of compliance rules as regulatory bodies sort out the rules for advisors’ use of these new channels. That was the message from social medial expert Alexandra Basak Russell, at the Women Advisors Forum in Huntington Beach, Calif.
For now there are a few guidelines planner should keep in mind to stay FINRA-compliant, Russell said. They include:
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