There is no "i" in team, the old saying goes. (Nor in success or planner, for that matter.) Many smart, take-charge professionals like planners know that building a group of experts often best serves a client who's an entrepreneur. It's the opposite of groupthink - what I like to call teamthink. The highest-level expertise is what's called for, and there are few planners who can be all things to every client, especially a business owner who may have especially complex needs.
If a business flowers, being at the side of an entrepreneur can be an exciting and profitable experience. And while it will naturally feel extraordinary to watch a client potentially move from putting business expenses on a personal credit card to reporting sales of six figures, seven figures or far more, it's vitally important that advisors and clients be prepared with a cushion for the downside. The Digital Age is only the latest to teach us that a brilliant idea executed poorly, before its time or improved on by a competitor will likely crash and burn.
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