Ask mutual fund and ETF providers what the top trends of fund servicing will be in 2014. They'll point you to technology, compliance and distribution.

Technology: In a nutshell, according to Cerulli Associates, financial services firms understand the need to spend money to make money. A newly released study by the research firm shows that supporting their 2014 firm-wide efforts to innovate new products and services, expand distribution, and build brand awareness requires managers to invest in their businesses. Investment in technology and costs of compensation ranked among the areas with the greatest impact on margins.

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