Think all of the interesting international equity sectors have already been tapped? Not so fast, says Ted Pollak, founder and chief investment officer of EE Fund Management of San Francisco. His firm has created the first international equity index focused on the electronic entertainment/video game industry, which has come a long way since the industry's first, now-primitive, game Pong.

Pollak also serves as a video game research consultant to Jon Peddie Research of Tiburon, Calif., and has been a consultant to video game companies. He has assembled a board of advisors each with diverse industry expertise who help him with observations, assessments and opinions about the video gaming industry's initiatives, products, technology and costs.

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