Every firm is aware of the importance to add or transform their marketing platform, but when it comes to developing video packages and expanding social media outreach, asset managers are finding challenges in their execution.

There has been a proliferation of digital tools to help with these efforts, and managers have focused on content marketing and the development of articles, podcasts and even video packages to showcase their expertise. Nearly 40% of managers say the strategy has produced results, while the use of e-mail marketing ranked as the second most popular marketing platform in a recent Kurtosys survey on the matter.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.