Technology has forever changed the way people shop for goods and services as well as the way we engage with the companies who sell these goods. Behemoth online retailers like Amazon offer wide product selection, price comparisons, customer reviews and next-day delivery with just a click of a button. Information is more readily available to consumers today than at any time in history.
But for the young, rising demographic of millennials (those born between 1982 and 2004), this is all they've ever known. As this generation becomes a more prominent part of the investor community, their buying habits and expectations gathered from the age of digital technology and information manifests in all facets of their lives, including investment products.